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⬇️ Brand Identity & Web Design ⬇️
🔗 Are.na
💌 asha0cook@gmail.com
Monarch butterflies undertake a remarkable migration across the United States, but their essential food source, milkweed, is becoming increasingly scarce along the route. To support the survival of these butterflies, the project was launched, aiming to raise awareness of this issue and encourage more people to plant milkweed. The initiative included a comprehensive strategy and visual system, applied to seed packets, informational cards, and a digital experience.
Designed while at Lafayette American
Website Development: Echo Charlie