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⬇️ Brand Identity & Web Design ⬇️
🔗 Are.na
💌 asha0cook@gmail.com
Goldbug, a woman-owned distributor of infant and children’s accessories founded in 1968, sought to unify its brands into a direct-to-consumer identity, focusing on the theme of "Everyday Adventure" to reposition itself from travel to everyday parenting. The rebranding emphasized the tagline “We don't just go, we grow,” reflecting the brand's commitment to supporting parents and children on their growth journey with innovative and quality products.
Designed while at Scorpion Rose Studio
MUSE Design Awards 2024 - Gold
Graphis Design Annual 2025