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⬇️ Brand Identity & Web Design ⬇️
🔗 Are.na
💌 asha0cook@gmail.com
The Toledo Museum of Art (TMA) sought a rebrand that honored its legacy while embracing transformation. We delivered a comprehensive strategy and design system grounded in the belief that art’s transformative power is for all of Toledo.
At its core is a dynamic new logo—a multifaceted icon symbolizing the evolving perspectives of art's past, present, and future.
Project Partners:
Design - Paolo Catalla (Semi:Formal)
Website Development - Madhouse
The TMA Team
Designed while at Lafayette American
Cannes 2024: Rebrand/Refresh of Existing Brand — Bronze Lion
D&AD 2024: Rebrand — Yellow Pencil
Ad Age Breakthrough Brands — Best Design/Branding of the Year
AIGA 365 Year In Design — Winner
2024 AdAge A-List Creativity Awards: Best Rebrand — Finalist
The One Show 2024
MUSE Design Awards 2024 — Gold
Communication Arts 2024 Design Annual — Award of Excellence
National ADDY's — Silver (Integrated Brand Identity Campaign)
Toledo ADDY's — Bronze (Logo Design)
Toledo ADDY's — Gold (Integrated Brand Identity Campaign)
Toledo ADDY's — Judges Choice (Integrated Brand Identity Campaign)
2024 Gold Clio