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Monarch butterflies undertake a remarkable migration across the United States, but their essential food source, milkweed, is becoming increasingly scarce along the route. To support the survival of these butterflies, the project was launched, aiming to raise awareness of this issue and encourage more people to plant milkweed. The initiative included a comprehensive strategy and visual system, applied to seed packets, informational cards, and a digital experience.
Designed while at Lafayette American
GoldBug, a woman-owned distributor of infant and children’s accessories founded in 1968, sought to unify its brands into a direct-to-consumer identity, focusing on the theme of "Everyday Adventure" to reposition itself from travel to everyday parenting. The rebranding emphasized the tagline “We don't just go, we grow,” reflecting the brand's commitment to supporting parents and children on their growth journey with innovative and quality products.
Designed while at Scorpion Rose Studio
The next chapter in the opera needed a completely fresh identity that related to its current base and also attracted new viewers to a fresh type of opera and performance art.
Designed while at Lafayette American
All you need is love... and haikus. ❣ Smitten with this format of peotry, I designed a limited edition mailer filled with love-themed original haikus written by colleagues.
Designed while at Lafayette American
Netflix series Archive 81, follows an archivist navigating a mysterious tale involving a missing director and a demonic cult while restoring damaged videotapes from 1994. The key art captures the tension and connection between the two main characters, with a minimalistic approach highlighting horror and romance themes, ultimately contributing to the series reaching the top spot on Netflix within 24 hours of release.
Designed while at Lafayette American
In the spring of 2020, amidst the global shutdown, we designed a virtual initiative to engage individuals exploring the extensive Detroit Institute of Arts collection. This involved a sequence of Instagram and Facebook activities, such as emoji art hunts, themed challenges prompting participants to share their favorites, and playlists inspired by various artists.
Designed while at Lafayette American